Chery UK launches Approved Used programme as retailer network hits 100 sites

Chery UK has rolled out a manufacturer-backed Approved Used programme across its UK retailer network as the brand marks 100 sites nationwide. The move is meant to support residual values, widen customer choice and add warranty, inspection and financing support as more Chery vehicles enter the used market.

Why it matters: - Chery UK now has a factory-backed route for buyers who want pre-owned Chery vehicles with clearer provenance and warranty cover. - The programme arrives as the brand’s used-car supply is set to grow, making residual values and customer confidence more important. - Chery UK’s retail footprint has reached 100 sites, with 78% of the UK population now less than 30 minutes from a retailer.

What happened: - Chery UK launched its Chery Approved Used programme nationwide. - Every Chery retailer in the UK network will offer the programme. - The launch comes after the brand reached a 2.79% share of the UK new-car market in a little more than a year. - Farrell Hsu, managing director at Chery UK, said the retailer milestone and approved-used launch reflect rapid customer adoption in the UK.

The details: - Eligible vehicles must have a full Chery service history. - Vehicles must meet standards for age, mileage and condition. - Each car must pass a comprehensive inspection and preparation process before sale. - Every Approved Used vehicle comes with a minimum 2-year warranty. - Chery Super Hybrid models also include a battery health certificate. - The standard 7-year/100,000-mile warranty stays with the vehicle. - The inspection covers mechanical, safety, electrical and cosmetic condition. - Each vehicle also undergoes a road test. - Buyers get flexible financing options. - Chery includes £350 excess cover. - Customers can exchange an Approved Used vehicle within 30 days or 1,000 miles, whichever comes first. - Customers can browse available stock at used.cherycar.co.uk. - The current used lineup includes TIGGO 4, 7, 8 and 9 models.

Between the lines: - The launch is designed to build trust in a young brand by adding manufacturer control to the used-car channel. - A formal approved-used programme can help protect residual values as more new Chery vehicles reach the market. - The retailer expansion suggests Chery UK is trying to scale both new and used sales at the same time.

What's next: - More ex-new Chery vehicles are expected to enter the used market as the brand’s UK sales base grows. - Retailers will use the approved-used programme to create a longer customer ownership cycle and more repeat business. - Chery UK is likely to lean on the programme as another support pillar alongside its seven-year warranty and national retail rollout.

The bottom line: - Chery UK is turning its growing UK presence into a more complete ownership proposition, adding a certified used-car channel just as the brand passes a 100-site retail milestone.